Automating a sevice
UX Design Project for DMDwhere.com
The Project:
DMDwhere helps matching dental office owners with highly-skilled locuming (temporary) dentists so that the owners can take time away from their practices. For this project we were tasked to develop an online system to automate, scale, and improve the completely manual matching process of the service.
Role: UX/UI Designer and Researcher in a team of 3
Duration: 3 weeks
Skills: Competitive & Comparative Analysis, User Flows, Sketching, Wireframes, UI Design, Prototyping, Usability Testing 
Tools: Figma, Miro
Case Study
Understanding the problem
About DMDwhere  
Founded by a locuming dentist, DMDwhere connects owner dentists with locuming ones while providing a more affordable service for both parties as opposed to the big box locum companies. Started as a personal initiative, every match is made completely manually. With increased demand and time consuming nature of the manual work, now the service needs an automated system which can be scaled in time.
Constraints
Being this small boutique service, DMDwhere didn't really had anything that could be automated. Just a short and sweet inquiry form that had 7 questions.
Market Research
Since the small amount of data the inquiry forms collected was not enough, this meant that we needed to build a whole new experience around the core values of DMDwhere. To design a system unique to DMDwhere, we needed to understand how competitors were operating. We evaluated services with different scales of scopes. We looked at who their users were, how they function, how they make money, and what services they provide. With this analysis we saw that none of them were specialized only in dentists. Either they were providing staffing for multiple medical specialties or they were specialized in the non medical staff.
After that we looked at different membership structures. Freemium, periodical and tier memberships were the most commons among mid sized services. Where as the big ones operated with contractor and marketplace memberships were they get to make money from both parties in each instance. Consulting with our client, we decided that tier membership was the most beneficial for DMDwhere. 
User Research
Market research provided us the basic understanding about how to construct the service. Through User Research we defined the specific user needs and pain points. Since we had two group of users, first one the locuming dentist providing their services and the second group the dental practices in need of a locum dentist, we interviewed users in both groups and created empathy maps for each one.
Problem Statement
"How might we improve managing services that match locum professional profiles
to practice vacancies so it reduces the amount of sourcing time."
Collecting Data
Based on our findings from Market Research and User Research we designed new signup processes. To be able to keep their information up to date the locum dentists needed a profile page as well. 
For the dental practice we created two different membership tiers. First being a standard one and a second premium one where the user get a more personalized and dedicated service. To integrate these additions we also up-leveled the existing website design.
Interact with the prototype
Matching Data
After being able to collect sufficient data we designed a dashboard where all steps of the matching process can be automated.
The home screen of the dashboard contained panels for new signups, statistics showing the status of each user group and notifications where the admin could keep track of the actions taken by the users.

To have a high quality pool of locuming dentists, all new signups go through a verification process which involves licensure and reference checks. Once the verification process is completed the locum dentist becomes eligible for matching.

Through the dashboard, admin can access the locum profile, send surveys to the provided references, email the locum and verify license numbers. To keep this process trackable we assigned statuses to each step.

All open job queries are listed under the Jobs page. For easy recognition premium service members have an indicator sign. Like locums, jobs has statuses as well. 

In the job detail page the admin can see the matching locums, refine the matching profiles by using filters and share the job details with selected locums.

The calendar function is for organizing interviews. The admin can modify the available time sloths depending on their schedule. 

The templates page contains all the templated surveys, forms, emails and interview invitations that are needed through matching to signing a deal.

Interact with the prototype
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